About us

At JC Toys, we believe in the magic of childhood and the power of imagination. For over 30 years, we have been dedicated to creating high-quality, realistic baby dolls and toys that inspire play, nurture creativity, and bring joy to children and families worldwide.

Founded in Miami, Florida in 1993 by Juan Cerdá, JC Toys is a family-owned business with a passion for crafting dolls that capture the heart and soul of childhood. Our journey began with a commitment to designing toys that encourage nurturing play, while focusing on safety, durability, and attention to detail. Today Mr. Cerdá and his family, are proud to be one of the leading doll manufacturers, offering a wide range of products that span from newborn baby dolls to accessories that bring playtime to life.

What sets JC Toys apart is our dedication to craftsmanship. Each doll is designed with love and care, featuring lifelike details, soft-touch vinyl, and realistic expressions that allow children to connect with their dolls in a special way. Whether it’s a first doll for a toddler or a collectible item for a lifelong enthusiast, JC Toys offers something for everyone.

JC Toys proudly owns and produces a variety of beloved doll brands, including La Baby, known for its soft, cuddly bodies perfect for toddlers, and Berenguer Boutique, a collection of lifelike, detailed dolls designed for endless nurturing play. Our brands also feature lines like Lots to Love Babies and  La Newborn, offering everything from adorable baby dolls to realistic accessories. Each brand reflects our commitment to quality craftsmanship and creating toys that capture the essence of childhood, ensuring that every child has a cherished companion for imaginative adventures.

Our mission is simple: to create toys that spark joy, build lasting memories, and promote nurturing, empathetic play. As we continue to grow, we remain committed to innovation, sustainability, and, above all, creating products that families can trust.

At JC Toys, we believe that every child deserves a companion to cherish, and we are honored to play a part in making that possible.

Thank you for being part of the JC Toys family!